FOR IMMEDIATE RELEASE

Temple Athletics Partners with The DiFebo Company to Bolster Ticket Sales and Customer Service

PHILADELPHIA (06/07/10) – The Temple University Department of Intercollegiate Athletics has partnered with The DiFebo Company, LLC to bolster its ticket sales and customer support for its highly-successful Football Bowl Subdivision (FBS) football team and its nationally regarded men’s and women’s basketball teams.

“We are excited to partner with the DiFebo Company to help take Temple Athletics to the next level,” Director of Athletics Bill Bradshaw said. “The DiFebo Company’s demonstrated ability to enhance ticket sales and customer service is an area of focus as we look to increase ticket revenues, attendance, and awareness of the Temple brand.”

The DiFebo Company, LLC is headquartered in Orlando, Fla, and was founded by one of the nation’s leading collegiate ticket sales experts, Matt DiFebo, former associate athletic director at the University of Central Florida. The DiFebo Company, LLC has provided consulting services to a number of athletic departments around the country, including schools in the Big Ten, SEC, Big East, and Sun Belt conferences. His innovative in-house ticket sales model was implemented at the University of South Alabama in Mobile, Ala. and exceeded $1 million in new ticket and fundraising revenue in its first full year of operation.

Prior to launching his company in 2009, DiFebo utilized his ticket sales and customer support model at UCF where he helped football season-ticket sales increase by over 13,000 at its peak and $4.5 million in annual ticket revenue. His proactive model also produced over $3 million in additional donations to the UCF Athletic Association since 2005. His pioneering efforts and track record of unprecedented success has ignited an emerging trend that is revolutionizing collegiate athletics ticket sales and fan relations.

The new initiative will utilize an in-house sales and fan relations team of 6-12 “personal account representatives” led by on-site General Manager, Chris Bain who was hired from Anschutz Entertainment Group (AEG) in Los Angeles.

“We are very proud to partner with Temple Athletics and join with them as they deliver on their commitment to grow the Temple athletic program,” DiFebo stated. “The catalyst for doing that is to grow the fan base and maximize revenue opportunities. This will enable Temple to provide the necessary resources to their student-athletes not just on the playing field, but in the classroom as well.

“Temple has a lot of proud alumni and fans in the area and Philadelphia is a great sports town. We will be very fan-centric in our approach and look forward to reaching out to the community to get more people involved and support the Temple athletic program.”

Temple Athletics is coming off arguably its most successful year in its history. Temple earned a trip to its first bowl game since 1979, competing in the EagleBank Bowl, while both its men’s and women’s basketball teams earned a spot in the NCAA Tournament. Temple is one of only six NCAA Division I institutions to have its men's and women's basketball teams compete in each of the last three NCAA Championships. Of those six, Temple is one of only four schools to also have its football team compete in a Bowl during that time frame.

CONTACT: Larry Dougherty (215-204-2588/larrydoc@temple.edu)